WNBA Opens 2024 Season with Highest Attendance in 26 Years and Most-Watched Games Ever on National TV

Record-Breaking Opening Month Attendance

The WNBA recorded its highest-attended opening month in 26 years this past May, with approximately 400,000 fans attending games.

Significant Increase in Sellouts

More than half of all WNBA games in May were sellouts, marking a 156% increase from 2023.

Highest Viewership Start Ever

The WNBA experienced its most-watched start to a season, averaging 1.32 million viewers across national television networks ABC, ESPN, ESPN2, and CBS.

Historic Opening Night Viewership

The Opening Night matchup between the Indiana Fever and the Connecticut Sun on May 14 peaked at 2.34 million viewers, making it the most-watched WNBA game on Disney platforms.

Most-Watched Game on ESPN

A game between the Indiana Fever and Connecticut Sun, played seven days after the Opening Night, became the most-watched WNBA game on ESPN, averaging 1.56 million viewers.

Statement from WNBA Chief Growth Officer

Colie Edison, the WNBA's chief growth officer, stated that the increased demand confirms the value of investing in women’s sports.

Impact of Star Rookies

Rookies such as Caitlin Clark, Kate Martin, Angel Reese, and Cameron Brink have been highlighted as key drivers behind the WNBA's growing popularity.

Boost in Merchandise Sales and Digital Engagement

The WNBA also reported significant increases in merchandise sales, social media interactions, and WNBA League Pass subscriptions.